Lead B2C lifecycle marketing campaigns end-to-end to drive awareness, engagement, and partner promotion. Develop strategy, execute channel-specific communications, measure and optimize performance, manage agency/vendor relationships, ensure operational readiness with Customer Service, maintain campaign calendar, and coordinate with Legal/Compliance for approvals. Own additional business-critical programs and stakeholder alignment.

Lead end-to-end customer experience analytics: translate business questions, build/validate datasets, perform root-cause and impact analyses, influence stakeholders, and track post-implementation results. Partner cross-functionally, manage multiple projects, and communicate insights to senior leaders.

Lead portfolio analytics for Amazon Credit & Payments: define problems, source and analyze data, build dashboards, measure and optimize lifecycle and campaign performance, partner cross-functionally, and coach analytics teams to drive growth, profitability, and improved customer experience.