The Senior Manager, Demand Generation oversees an integrated demand plan and leads a team to drive trial conversions and partner strategies. They ensure alignment between marketing functions and track performance metrics.

Lead the pre-market demand motion end-to-end: build audiences and intent that convert into pipeline, run partnerships/community and distribution for Brand and Content, coordinate with performance and search teams, manage organic/social/awareness paid and pre-market nurture, run experiments, and create repeatable handoffs into Capture.

Lead cross-functional technical projects, design and review architectures, set coding standards and tooling, mentor engineers, drive quality through code reviews, and deliver full-stack SaaS features using PHP, TypeScript, React, and GCP services.