Lead BJAK's UK visual identity and creative strategy: own brand systems, develop UK-first campaigns, ensure consistent multi-channel visuals, mentor a small creative team, manage workflows, partner with growth and product, and use data and market insights to optimize creative output.

Lead BJAK's UK brand strategy and creative direction, build UK-specific narratives and campaigns, manage a multidisciplinary creative team, ensure cross-channel brand consistency, optimize creative work using data, and partner with growth, product, and leadership to scale the brand.

Run full-cycle recruitment across multiple functions and regions: take briefs, source (LinkedIn, job boards, referrals), screen, interview, manage ATS, build pipelines, close roles quickly, and improve hiring processes and employer brand.