Lead YouTube strategy, scripting, packaging, production, analytics, and creative team management for a business education channel. Own subscriber, view, retention, and funnel goals; develop content ideas and structured tests; write and edit long-form scripts; guide editors and designers; analyze performance; and connect YouTube activity to leads and sales. The role requires strong storytelling, business judgment, marketing-funnel understanding, and full-time collaboration with leadership.

Lead and mentor a team of 8–12 Customer Success Managers to improve onboarding, retention, and lifetime value. Handle escalations, refunds/chargebacks, coach CSMs on objection handling, monitor KPIs, refine processes and SOPs, collaborate with Sales/Marketing, and provide daily reporting.

Lead and scale a 100% organic content engine from Instagram to YouTube, short-form and written platforms. Own Instagram growth, write teleprompter scripts, direct video execution, define KPIs, hire and train a content team, and expand distribution into podcasts, TikTok, Facebook, X, and LinkedIn while driving revenue and follower growth.