Own Mindtickle’s category narrative and product marketing strategy for ElevateOS. Develop positioning, message architecture, buyer-specific value propositions, competitive differentiation, and proof frameworks across website, sales, demos, analyst briefings, launches, and executive communications. Partner cross-functionally with Product, Sales, Customer Success, Analyst Relations, and leadership to ensure consistent messaging, validate claims against revenue-market feedback, and improve competitive wins, renewals, and expansion outcomes.