Develop user-centered website content strategies and accessible, SEO/AEO-ready copy. Lead research, audits, content mapping, personas, user journeys, information architecture, UX writing, governance, and content guidelines. Present recommendations to clients and internal teams, contribute to pitches and thought leadership, and collaborate across distributed project teams. This project-based contract requires 5+ years of senior content strategy and copywriting experience, strong communication skills, and residence in specified Canadian provinces or territories.