Leads Eko’s global reseller, distributor, wholesale, and brand-partnership business. Owns channel strategy, revenue targets, pricing, forecasting, partner recruitment, commercial negotiations, joint business planning, inventory coordination, order execution, enablement, and cross-functional launches. Develops international distribution relationships, improves partner performance, and manages the Partnerships team while remaining hands-on with strategic accounts and operational issues.

Own strategy and day-to-day execution for paid search and Amazon Ads across Google, Bing, Shopping/PLA, Performance Max, and Amazon. Manage campaign setup, bids, budgets, keyword strategy, creative collaboration, and performance monitoring. Partner with analytics/BI for attribution and measurement, support growth team operations, run test-and-learn experiments, and coordinate cross-functionally to optimize acquisition and ROAS.