Top Marketing Manager Jobs in Calgary

Lead full-funnel, multi-channel growth campaigns from strategy through execution. Manage planning, targeting, creative collaboration, marketing automation, performance analysis, and agency partnerships to drive awareness, engagement, and revenue growth across the funnel.

Lead product marketing between Revenue, Product, and Design. Define messaging and positioning, create sales collateral (decks, one-pagers, battlecards, case studies), design and measure top-of-funnel campaigns, onboard sales on product updates, and drive cross-functional initiatives with the CRO. Focus on enterprise, AI-native product lines.

Lead product positioning, messaging, and go-to-market strategy for Benevity solutions. Drive end-to-end product launches, voice-of-customer research, enablement content, cross-functional collaboration, and lifecycle management to increase sales, adoption and retention.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead B2C go-to-market for weekly launches of sophisticated investment products across US and Singapore. Own product content, compliance-safe messaging, lifecycle campaigns, demand generation, educational thought leadership, AI-assisted content workflows, onboarding optimization, A/B testing, and cross-functional coordination with Product, Compliance, Investment, Design, and Ops to drive acquisition, activation, and retention.

Own and scale Avida's paid advertising program across Meta for dozens of individual fitness coaches: onboard coaches, build and optimize campaigns, maintain tracking (Pixel/CAPI) on Webflow pages, develop a scalable playbook, collaborate on content strategy, report ROAS/CAC, manage a subsidized onboarding program, forecast financials, test new channels, and leverage AI/automation to improve efficiency and scale.

Lead a small marketing team to set strategy and execute full-funnel demand generation, GTM product launches, brand voice, paid media, and analytics (GA4, attribution, CRM) to drive pipeline for a sales-led B2B fleet SaaS.

Manage a portfolio of up to seven SMB SaaS accounts, execute and optimize paid media, SEO, and CRO campaigns, own client relationships, pitch strategy, project-manage deliverables, and drive measurable performance and revenue growth across channels.

Drive product positioning, messaging and go-to-market for Uberall. Lead multi-stakeholder product launches, create sales enablement and product content, support reseller and partner programs, and run initiatives to increase adoption, usage and upsell while aligning with product, brand and growth teams.

Own product marketing content and sales enablement for a B2B security and compliance SaaS: build collateral (white papers, battlecards, decks, ROI/TCO frameworks), support deals with custom materials, run competitive intelligence and positioning, lead launch messaging, and surface customer and market insights to inform product and sales.

Lead product marketing for Procore AI & Data products: own positioning, messaging, launches, competitive positioning, sales enablement, and cross-functional GTM programs. Collaborate with Product, Demand Gen, Sales, and global Marketing to create customer-facing content and drive adoption.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Own RevenueCat's organic and AI-driven discoverability by mapping audience queries, creating and commissioning high-value content, optimizing product pages/docs/YouTube for search and citation by LLMs, and measuring traffic outcomes. Work cross-functionally with product marketing, DevRel, docs, and content teams to prioritize, brief, and deliver discovery-focused content that grows top-of-funnel organic and AI traffic.

Owner of driver and rider acquisition across Canadian markets: build and run paid social/search campaigns, manage budgets and ROI, develop referral/viral loops, coordinate local activations, oversee PR and external content, and own outbound communications and lifecycle messaging in partnership with City GMs.

Lead go-to-market strategies for travel and auto verticals, develop positioning, conduct market research, and collaborate with cross-functional teams to ensure success and measurable results.

Lead AI-first marketing strategy and execution: design, prototype, validate, and deploy production AI workflows. Own and evolve the marketing data stack, reporting, and analytics. Manage two analysts, transition consultant work in-house, and partner with marketing leadership to drive data-driven insights and upskill the organization.

Lead global innovation strategy and cross-functional teams for LISTERINE, managing end-to-end pipeline, consumer validation, claim strategy, packaging design, and market launches. Collaborate with R&D, supply chain, regulatory, commercial markets and top 10 markets to ensure pipeline sufficiency, execute launch playbooks, and drive consumer-insight led growth.

Lead go-to-market strategy and execution for K12 and Higher Education products. Develop positioning, messaging, launch plans, sales enablement, competitive intelligence, and content. Use AI-assisted tools and analytics to inform research, create content, measure performance, and enable cross-functional teams to drive demand, adoption, and customer success.

The Lead Product Marketing Manager will define product marketing strategy, mentor a team, own go-to-market strategies, and enhance market presence.

Lead influencer marketing strategy using cultural insight and data. Research platforms and trends, analyze social listening data, build data-rich decks, source creators, craft campaign concepts, present strategies to clients, apply AI-driven tools for trendspotting and creator discovery, and collaborate cross-functionally to support pitches, renewals, and product needs.

Lead product marketing for an enterprise B2B SaaS agent: own launches, create customer case studies and academies, build competitive intelligence and ROI tools, develop sales enablement assets, and track marketing impact on pipeline and revenue.

Own messaging, positioning, and enablement for the private equity segment. Build PE personas and playbooks, support Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, and use AI tooling to accelerate content production while partnering cross-functionally with Sales, Demand Gen, Product, and Customer Marketing.

The role involves owning product positioning, leading product launches, building sales enablement, and directing creative brand campaigns. Requires strong messaging instincts and experience in B2B SaaS or AI infrastructure.

Execute Viral Nation's corporate social media strategy for enterprise B2B audiences across LinkedIn, Instagram, YouTube, and TikTok. Own the content calendar, create and edit social-first video and static assets, manage community engagement, analyze performance, and collaborate cross-functionally to amplify campaigns and evolve the brand's social presence.

Lead a product marketing portfolio: set GTM strategy, positioning, launches, and measurement. Manage and develop PMM team, drive cross-functional execution with product, sales, and CS, and use data and customer insights to grow adoption, engagement, and retention.