Top Marketing Manager Jobs in Calgary

Lead AI-native creative production by turning customer insights and performance data into testable creative hypotheses. Use AI to generate, validate, and produce ad concepts; collaborate with Design, UA, Growth and Product to launch, iterate and scale creatives; analyze performance beyond CTR/CAC and continuously explore new formats and narratives.

Own product marketing strategy for a B2B SaaS loyalty and guest engagement platform. Lead positioning, messaging, launches, customer proof, sales and CS enablement, competitive intelligence, and external and in-product content. Build scalable AI-enabled systems that improve case study production, content distribution, and launch efficiency. Influence cross-functional teams, advise executives, and connect customer outcomes to market adoption.

Develop and execute go-to-market strategy for AI products: define positioning and messaging, conduct market and competitive analysis, enable sales, coordinate launches, gather customer insights, and measure product performance.

Manage multiple marketing projects from planning through delivery, coordinating internal teams, clients, contractors, and stakeholders. Build and maintain ClickUp projects, track deadlines and resource utilization, oversee deliverables, and ensure quality. Coordinate multi-channel campaigns involving email, SEO, PPC, content, design, and web development. Develop campaign briefs and supervise website and landing-page implementation. The role requires strong project management experience in a marketing environment and excellent English communication.

Own Teramind’s positioning, messaging, packaging, sales enablement, competitive intelligence, and product launch strategy across cybersecurity categories including IRM, DLP, AI Governance, and employee monitoring. Build buyer-persona frameworks, analyze win/loss insights, develop sales collateral, partner with Product on GTM narratives, and manage creative content talent and AI-powered production workflows.

Own and optimize the marketing technology stack, lead lifecycle processes, campaign operations, attribution, reporting, data governance, and conversion optimization. Partner with Sales, Revenue Operations, demand generation, finance, and leadership to improve funnel performance, measure campaign ROI, maintain data quality, and scale marketing processes in a B2B SaaS startup environment.

Own end-to-end product marketing strategy and execution for Geotab’s public sector segments. Lead market research, buyer personas, positioning, messaging, content, sales enablement, launches, demand generation, and association engagement. Translate public sector purchasing dynamics, compliance requirements, and customer insights into marketing programs that drive acquisition, expansion, retention, and pipeline. Partner closely with Product, Sales, Marketing, and external partners while representing Geotab at industry events.

Own product positioning, narrative, and end-to-end launches for Agility’s AI-native PR platform. Translate product updates into collateral, webinars, sales enablement assets, and compelling customer-facing stories. Manage G2 reviews and enterprise case studies, including sourcing, interviews, metrics, and approvals. Maintain persona-to-feature mapping and a cross-sell whitespace map to support expansion campaigns. Partner with Product, Communications, Content, Design, Web, Sales Enablement, Field Marketing, and Demand Generation while tracking launch, review, and content performance.

Own Tiny Health’s end-to-end lifecycle marketing strategy across email, SMS, direct mail, and in-app channels. Build segmented customer journeys in Klaviyo, optimize acquisition, activation, retention, upsell, renewal, and win-back programs, and manage subscription lifecycle campaigns using Shopify and Recharge data. Lead analytics, testing, deliverability, reporting, agency management, and member engagement initiatives for distinct health audiences.

Owns end-to-end lifecycle email marketing campaigns, including strategy, audience segmentation, copywriting, creative direction, campaign builds, QA, deployment, analysis, and optimization. Uses Salesforce Marketing Cloud and SQL for audience management and measurement. Partners with Product, Marketing, Design, Analytics, and Engineering teams to deliver campaigns, define performance metrics, and establish an experimentation roadmap.

Own SuppCo’s lifecycle marketing strategy, execution, automation, and reporting across email, push, and in-app messaging. Build onboarding, engagement, conversion, replenishment, and winback journeys in Iterable; personalize recommendations using Iterable Catalog; define KPIs; and lead experimentation focused on activation, repeat purchases, LTV, and churn. Collaborate with growth, creative, product, lifecycle, and data teams to launch campaigns and scale SuppCo’s member experience.

Design and specify automated paid-growth workflows, collaborate with engineers to implement agent-driven campaigns, QA agent outputs, refine AI-generated creative, and extend automation to CRO, incentives, referrals, and lifecycle growth functions.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.

Lead enterprise-focused pipeline generation and expansion programs (ABM, partner marketing, digital, events) to drive upsell, cross-sell, and partner-sourced revenue. Build account-based plays using intent data, coordinate closely with sales, support federal campaigns, measure pipeline impact with clear attribution, and iterate using AI-driven insights.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Lead an autonomous growth marketing pod, managing client relationships, retention, strategy, and performance. Manage and develop a team of media buyers, creatives, and strategists while scaling DTC brands through Meta advertising and creative strategy. Own client communication, upselling, escalations, pod profitability, team accountability, deadlines, and service quality. Diagnose campaign performance, brief creative teams, and maintain profitable, long-term client partnerships.

Lead and execute cross-channel marketing initiatives including lifecycle email/SMS, paid creative production, website/landing page projects, social media, and educational content. Manage marketing calendars, vendor coordination, campaign launches, optimization, and testing while partnering with leadership and external partners to align channels with business priorities.

Lead Clarius' lifecycle marketing to convert interest into sales-ready demand and drive post-purchase engagement. Own nurture, email, content, database re‑engagement, ABM and integrated campaigns; write email and blog content; build journeys and triggers; partner with Sales, Marketing Ops, and Customer Experience; run tests and measure conversion, adoption, pipeline, and revenue.

Lead and execute e-commerce marketing strategy across paid ads, SEO, email automation, content, and social channels. Optimize campaigns, track KPIs, and maintain consistent brand messaging to drive growth and conversions.

Manage performance marketing for up to seven B2B/SaaS clients across paid media, SEO, and CRO. Own client relationships, strategy, execution, and project management to hit SQL targets. Communicate with stakeholders, optimize campaigns, and leverage data-driven tactics and automation to improve results.

The Content Marketing Manager produces editorial and campaign content, including blog posts, webinar materials, thought leadership, and journalism-focused publication content. The role manages internal and external contributors, coordinates assignments and deadlines, edits submissions, maintains editorial quality, and uses an AI-first drafting workflow with human refinement. Success requires high-volume writing, adherence to house style, contributor management, content performance analysis, and familiarity with PR and communications audiences.

Owns HubSpot administration, data architecture, campaign execution, attribution, dashboards, compliance, and marketing measurement. The role builds and monitors daily campaigns, governs the HubSpot-Salesforce integration, manages lead routing and lifecycle workflows, supports cold-email infrastructure, and instruments a conversational AI pilot. It also develops attribution recommendations, maintains consent and data-rights workflows, ensures deliverability and data hygiene, and communicates measurement methodology to marketing, sales, and executive stakeholders.

Manage and execute partner marketing initiatives with OEM and chipset partners. Own partner communications, co-marketing campaign planning and execution, asset and playbook development, cross-functional alignment, creative/brand review, and performance tracking to optimize campaign outcomes and enable sales and field teams.

Own Hightouch’s core marketing product portfolio, including audiences, analytics, experimentation, trait building, and orchestration. Set product vision and priorities, lead 0-to-1 innovation, improve adoption, and drive revenue outcomes. The role requires close collaboration with Engineering, Design, executives, customers, and go-to-market teams. This senior, hands-on product leadership position involves managing multiple workstreams, validating market needs, defining MVPs, and presenting product strategy and customer insights.

Manage partner relationships and co-marketing campaigns with OEM and chipset partners. Lead cross-functional coordination, asset and brand reviews, develop partner playbooks, track campaign performance, and create sales enablement materials to ensure on-time, brand-compliant partner activations.